Squeezely Data Management Platform (CDP)

What is a Customer Data Platform (CDP)?

Customer data can be of great value for any business. To unlock this value, your customer data needs to be easily addressable across departments and channels. Squeezely Customer Data Platform solves this problem.

In Squeezely CDP data is gathered from multiple sources and resolved to a single customer ID. This data is then made available for use across customer touchpoints on different channels.  By doing this Squeezely Customer Data Platform drives value for your business across teams, while delivering world class experiences to your customers at the same time.

Using a Customer Data Platform for Personalization at scale

Squeezely CDP technology leverages behavioural data in real time to create personalized experiences on every touchpoint. Delivering personalized content, recommendations and experiences across channels means that will encounter relevant experiences along the entire customer journey.

After implementing a Customer Data Platform in your organization, you will be able to apply personalization at scale for your business. This has proven to be a very powerful driver in creating business value. Squeezely CDP can help unlock the benefits of personalization at scale for any business.

How does a Customer Data Platform Work?

By implementing a Customer Data Platform into your organization, you are creating a centralized hub for handling customer data across your organization. Data will be removed from its silo’s and made available for different stakeholders within your organization. Squeezely CDP can power real time decision making, serve as an engine for dynamic content creation and execute campaign distribution to achieve personalization at scale.

Collect data with a CDP

Data from various sources will be resolved under a single ID in Squeezely CDP. This includes behavioural website date, campaign data, CRM Data, order data, ecommerce data, product data, offline data and any other data that can be related to a customer.

Once setup, your customer data platform will be able to recognize existing customers when they visit your website. Each time a new interaction occurs, your customer profile will be enriched with new data.

Data in you CDP is always available and can be addressed in real time. This allows for your business to take ownership over your customer data and can be used to offer full transparency to your customers. Compliance with various privacy policies will be made easy as you can become fully transparent about the data you have collected and the ways in which the data is being used.

Squeezely CDP technology uses Javascript Tracking Technology to collect data from your website. Next to this various API endpoints are available to send and retrieve data from the CDP.

Make decisions with a CDP

At the core of Squeezely Customer Data Platform are our integrated decision-making engines. Your customer base will automatically be segmented into Intelligent Audiences. Using behavioural data signals a built-in recommendation system generates content recommendations that can be applied to Intelligent Audiences in real time.

As a Squeezely customer you will be able to use the infrastructure we have created for our integrated decision-making engine, you are able to create custom decision-making systems as well. This can be done by marketing teams from our Squeezely interfaces like Audience Builder and Journey Builder. Data Science teams will be able to use Squeezely APIs to connect their own data warehouses or data lakes to create their own customized decision-making infrastructure.

Design content with a CDP

Personalization at scale requires a different approach to content. Squeezely Customer Data Platform leverages your product assets and dynamically builds content tailored to specific customers. Using  behavioural data from your customers to create relevant experiences across channels. Dynamic content can be used to create personalized websites, advertising and email experiences.

Distribute personalized experiences with a CDP

Squeezely Customer Data Platform is designed to distribute content at an individual level, across channels and in real time.

Website personalization

Installing Squeezely CDP in your website gives you instant access to our powerful website personalization engine. This engine will be able to identify customers visiting your website and leverage their behaviour data to create relevant recommendations. Using our content embedding methods, your website will be able to adapt to any visitor in real time.

Personalized Email Triggers

Squeezely CDP has an integrated Journey Builder canvas. Use pre-configured journeys from Squeezely library to setup personalized email trigger within minutes. Email content will be dynamically generated by our content engine to create relevant email experiences. Journey Builder will take care of finding the exact moment in time when an email needs to be sent out an individual customer.

Dynamic Advertisements

Squeezely CDP is integrated as a partner with leading advertising platforms Facebook and Google. Use Squeezely customer data platform to identify customer segments within these platforms and directly create campaigns using dynamic advertising content for Facebook Dynamic Product ads, Google Shopping and Google Smart Display Campaigns.

How to setup Squeezely Customer Data Platform?

Squeezely CDP has an easy set up process. Simple install our tracking code within your website to get started or use one of our Plug & Play solutions

Plug & Play CDP

When you are using a SaaS platform for ecommerce, Squeezely has easy to install plugins to get you up and running in minutes. Currently we offer the following plugins.

Squeezely CDP for Lightspeed Ecommerce

Squeezely can be used as Customer Data Platform for Lightspeed Ecommerce. Create your Squeezely account and choose our Lightspeed Ecommerce CDP connector within the setup process. Fill in your details and you will be ready to go.

Squeezely CDP for Shopify

Squeezely can be used as Customer Data Platform for Shopify. Create your Squeezely account and choose our Shopify CDP connector within the setup process. Fill in your details and you will be ready to go.

Squeezely CDP for Magento

Squeezely can be used as Customer Data Platform for Magento. Create your Squeezely account and choose our Magento CDP connector within the setup process. Fill in your details and you will be ready to go.

Squeezely CDP for WooCommerce

Squeezely can be used as Customer Data Platform for WooCommerce. Create your Squeezely account and choose our WooCommerce CDP connector within the setup process. Fill in your details and you will be ready to go.

CDP for Google Tag Manager

Setting up your customer data platform via Google Tag Manager is an easy process. Install the Squeezely JavaScript within your pages and push any events you wish to track right from your existing Google Tag Manager setup.

Customer Data Platform via Squeezely API

Looking to build a server to server connection? Squeezely API is available to receive S2S events in real time and will automatically update new events to your customer profiles.

Squeezely Platform Integrations

Squeezely CDP offers integration possibilities with many additional technology vendors. Below list of standard plugins is readily available within Squeezely platform.


Facebook
Instagram
Google Ads
Google Shopping
Google Tag Manager
Shopify
Lightspeed ecommerce
Magento
Woocommerce
Mailchimp
Mailjet
Selligent
Salesforce Marketing Cloud
Copernica
Clang
Spotler
Google Doubleclick
Adform
Adscience
Google BigQuery
Amazon Athena
Digital Audience
4Orange Connect

Looking for another connector? Ask us about it!

Want to build your own? Explore our Squeezely APIs and Webhooks to build your own custom connectors.

Who should use a Customer Data Platform?

Any business looking to benefit from personalization at scale should consider a Customer Data Platform. Squeezely CDP is used by business from various industries to deliver personalized experiences that translate in business results.

Squeezely CDP for E-commerce

Using a Customer Data Platform for Ecommerce enables your business to turn customer behaviour into personalized experiences. Improve decision making and distribute personalized experiences across channels in real time. Promote the right products during a website visit. Automatically send out personalized emails upon website or shopping cart abandonment. Send purchase follow up emails with relevant product offers. Squeezely CDP is already getting great results for ecommerce businesses. 

Squeezely CDP for Travel

A CDP will improve decision making and distribute personalized experiences across channels in real time for any Travel business. Using a Customer Data Platform for Travel enables your business to turn customer behaviour into personalized experiences. Promote the right destinations in every website visit. Automatically send out personalized emails upon website or booking flow abandonment. Send purchase follow up emails with relevant destination offers. Squeezely CDP is already getting great results for travel businesses. 

Squeezely CDP for Publishers

Want to know more about your visitors? Convert all your visitors to a returning loyal audience? Squeezely Customer Data Platform helps you reach your audience with the right message, so you can increase revenue from your advertising inventory and affiliates.

Squeezely CDP for Charities

Charities are getting great results from CDP driven personalized experiences. Using a Customer Data Platform for Charities enables your charity to turn customer behaviour into personalized experiences. Recognize when people want to cancel their subscription. Upsell at the right time. Reduce donation flow abandonment with rightly times messasing. Improve decision making and distribute personalized experiences across channels in real time.

Squeezely CDP for Agencies

Squeezely CDP is a great platform for agencies focussed on driving personalization at scale for their clients. Contact us to learn more about our Squeezely CDP Agency Model.