Squeezely gives you full control over your data. Start off with a 360 degree customer view that’s in sync with all marketing channels. Explore our personalisation module that adds personalised elements to every webpage. Put our Journey Builder to work and build real time triggers to your Email Service Provider (ESP). Find everything you need below.
Squeezely offers a clear overview of all relevant data for every single customer. Who is this customer, which events have been triggered by this customer and in which ‘buying phase’ is the customer currently positioned? Valuable customer profiles combine customer CRM-data with their online behavior. Use these 360 degree profiles to build high-quality target audiences, or zoom in on an individual customer level. All data fields allow for complete customisation, making your data overview truly yours.
With an abundance of data collection points per customer, relevant target audiences quickly start to form. Our coveted Audience Builder will help you structure your audiences in no time. Use website events (f.e. Product views) or shared characteristics (male, female…) that combine into the exact targeting segments you need. With Audience Builder, you get to manage endless combinations of events and characteristics in an intuitive and user friendly environment. When ready, your audiences can be targeted on your website, social media, through display ads or in emai campaigns. Squeezely’s Audience Builder offers you structured tools to help you manage endless possibilities.
A cross-channel approach is the holy grail in online marketing, Squeezely helps you get there! Effortlessly target your audiences on external channels. In no time, you will build buyer journeys that adapt to your customers behaviour. Squeezely’s groundbreaking channel synchronisation allows the marketing magic to happen. Discover what this could mean for your business.
If you grew up building lego houses, you will unmistakably love our unique drag and drop Journey Builder. Smoothly drag your journey elements into the right order and create a beautifully mapped overview of all possible scenarios. Make it more exciting and incorporate real time triggers to communicate with external channels. Whichever journey you design, Squeezely meticulously measures how visitors react to it. This way, you will immediately see what works and what doesn’t. Tweaking was never this easy..
Getting your recommendations right is core business for every retailer. Whether we’re talking about products or services, Squeezely will help you predict and offer up the right recommendations at exactly the right time. By applying collaborative filtering, Squeezely is able to determine relevance in terms of product types and purchase timing. Switching between complementing items or sheer alternatives, real time on site messaging or ads through external channels, every method is easily programmed and its results effectively measured. Squeezely predicts pleasantly surprised customers.
Squeezely offers a personalisation toolbox that you won’t find in any other CDP. Your website will be able to adjust and change according to every visitor's personal preferences. It makes sense to scrutinize your personalisation implementations from time to time, which is why we’ve incorporated A/B testing into our CDP as well. Quick and easy, establishing what works and tweaking to perfecting. In Squeezely CDP, you are in control.
Let us sell you this, sales are guaranteed with the right incentive and timing. Squeezely’s Real Time Persuasion tools will help you to incentivise customers who are actively browsing your website, by showing them highly relevant product information in real time. How much of their desired item is left in stock? How often was it purchased in the last couple of days? Real Time Persuasion is already actively increasing sales for Squeezely customers around the world, would now be the right time for you?
Marketing instinct and a magic touch have always been essential in creating successful campaigns. Historically, the level at which a marketing campaign was considered to be successful would highly depend on immeasurable factors. Fast Forward to the Squeezely era, where every instinct and magic touch can be measured, tested and valued on auto pilot. Squeezely enables automated A/B testing, offering real results and significant decision making when it comes to implementing new ideas. A/B Autopilot testing establishes an ideal marketing collaboration of man and machine.