What's new on Squeezely Platform?
Adding source for Facebook Custom Audiences
As of July 2, 2018 Facebook requires advertisers to declare a source for all custom audiences using a customer file, for example a list of email addresses.
When you select to export a list of email addresses to Facebook from the Squeezely Platform, we will now set this status to ‘User Provided Only’. This indicates that all email addresses have been provided to you by customers directly and that you have their consent to use this information for marketing purposes.
Customers that are being targeted by ads using this type of audience will be able to view the source of the information used to target them, as well as the name of your organization. This can be accessed by clicking the ‘Why am I seeing this?’ icon on a Facebook ad.
More information about these changes by Facebook is published here.